Developing an icon to represent our brand was a bit of a lengthy process, and yet it was so rewarding. With a specific concept in mind, our vision was still a little fuzzy as we drafted several versions. When it finally came in to focus, we were thrilled to have not only something that felt like us, but that serves as a reminder of the significance behind what being married is all about.
Look closely, and you’ll notice the hand-drawn lines that make up the “and” sign are slightly less than perfect. The variances and imperfections are what give it character and are evidence of its authenticity. Sound a little like reality? We happen to think so.
Our favorite part wasn’t realized, though, until what was once a sketch on a piece of paper was brought to life. With an appreciation for the heart, soul, and intentionality that goes in to crafting something, we enlisted the help of Mel’s parents to showcase exactly how much thought and care was going in to creating a unique experience for the couples we work with…
We ended up with two individual pieces that are nothing alike. Two unique elements that, when placed side by side for a specific purpose, become complete. The fact that they’re pointing toward something that is the reason for them being paired up in the first place? Well, that’s just [unintentional] symbolism at its best.
Everyone knows the meaning of the word “and”. It’s so commonplace that we say it without really giving any thought to it. When you come across this little icon, however, we hope you’ll take a moment to contemplate the true essence of what it signifies- together with, supplementary to, as well as.
Hugs,
Kel and Mel